The State of Music 2024: Growth, Challenges, and a Call to Action
The 2024 UK Music Report was published this week — HERE — and I went on to BBC 5 Early morning radio show Wake Up To Money to briefly discuss what it means for the music industry in the UK. You can listen back HERE:
Overall, the report offers plenty to celebrate £7.6 billion in economic contribution, employment rising to 216,000, and a record £944 million in royalties paid out to songwriters and composers. These figures are a testament to the resilience and vibrancy of the UK music industry. But scratch beneath the surface, and you’ll find systemic inequities threatening the ecosystem’s very foundation.
The Grassroots Music Ecosystem: A Fragile Foundation
Grassroots venues are the heartbeat of the UK music industry. These small, often underfunded spaces are where artists take their first steps, where communities connect, and where diverse talent finds its voice. Yet, they’re under siege. In 2023 alone, over 76 grassroots venues closed their doors, a loss that disproportionately impacts underrepresented groups, as these venues have historically championed diverse voices.
The recent move by the Music Venue Trust (MVT) to acquire grassroots venues is a bold and necessary step. By transitioning these spaces to community ownership, the MVT aims to safeguard their future. But this is just the beginning. We need legislative reforms to stabilise rising rents, energy costs, and operational hurdles. Grassroots venues aren’t just cultural hubs; they’re incubators of innovation and the first rung of the ladder for emerging talent.
What’s exciting is that the UK government is finally acknowledging the importance of these spaces. A new policy ensures that every ticket sold at an arena or stadium contributes financially to grassroots music venues, artists, and promoters. This is progress, but much more is needed. Without these spaces, the talent pipeline dries up, cutting off opportunities for the next Dua Lipa or Stormzy before they even begin.
Brexit’s Shadow Over Emerging Talent
Brexit continues to loom large over the industry, particularly for emerging artists. Visa fees, carnets, and logistical red tape have turned touring into a logistical and financial nightmare. While established acts can absorb these costs, smaller artists are left behind, their opportunities shrinking as barriers rise.
The UK government must urgently negotiate visa-free touring agreements and simplify the labyrinth of paperwork. Touring shouldn’t be a privilege reserved for the elite; it should be an opportunity for all. Industry giants also have a role to play — by offering resources, grants, or logistical support to emerging talent, they can help level the playing field.
Generative AI: The Wild West of Music
The rise of generative AI in music is a double-edged sword. On one hand, it promises exciting new possibilities for creativity. On the other, it’s a “wild west” rife with exploitation, particularly for underrepresented creators. AI can replicate an artist’s style or voice without consent, credit, or compensation, widening the already staggering inequities in the industry.
We need robust legal safeguards and ethical frameworks to ensure AI serves creators rather than exploiting them. This is especially urgent for underrepresented groups who lack the resources to fight back against powerful tech firms. The music industry must embrace technology, yes, but not at the expense of its artists.
Gender and Racial Equality: Progress, But Not Enough
This year, women and female-fronted bands overtook male artists for the first time in UK radio’s Top 100. Female artists made up 41% of the Top 100 songs, compared to 39% for male artists — a historic moment for gender equality. But this didn’t happen by accident. It was the result of intentional strategies, quotas, and the tireless work of movements like Why Not Her?
Growth in the industry doesn’t automatically translate to inclusivity. Without targeted funding and systemic change, the benefits of this growth will continue to be concentrated in male-dominated circles. If we want these figures to become the norm rather than the exception, we need sustained effort and investment.
Education: The Key to Equality
Music education is the gateway to a more inclusive industry. Yet, access remains limited by socio-economic and geographic barriers. If we’re serious about creating a fair and representative music pipeline, we must invest in free, high-quality music education for every child, regardless of their background.
A diverse music education system doesn’t just benefit individuals; it strengthens the industry as a whole. It ensures the next generation of creators and leaders reflects the society we live in.
Long-Term Impacts of Covid: Sustaining Momentum
While 2022 and 2023 were buoyed by rescheduled tours, the live music sector remains vulnerable. For smaller artists and marginalised communities, the financial barriers to touring are immense. Supporting grassroots venues, improving artist fees, and introducing equitable touring policies are essential steps to sustain the industry’s recovery.
The Road Ahead: Policy and Action
The music industry is at a crossroads. The opportunities for growth are enormous, but so are the challenges. We need:
Visa-Free Touring: To break down barriers and keep the UK’s cultural influence strong.
Caps on Secondary Ticket Prices: To end exploitation and make live music accessible for fans.
AI Regulation: To protect creators’ rights in an increasingly tech-driven landscape.
Diverse Education: To ensure the next generation can dream, create, and thrive.
The time to act is now. Let’s ensure that music remains not just an economic powerhouse, but a driving force for culture, connection, and change.
As we navigate the complexities of 2024 and beyond, one thing is clear: a thriving music industry isn’t measured just by its profits. It’s measured by its inclusivity, its opportunities, and its ability to amplify every voice. The UK music industry has the potential to lead by example — let’s not squander it.
